No ordinary fashion entrepreneur, Alice Ferraz of www.blogdaaliceferraz.com.br is Brazil’s “Connector". A style-savvy business woman and renowned fashion consultant, she was quick to recognize the importance and growth of the digital world in Brazil. An avid blogger herself, followed for her keen eye and eclectic wardrobe, Ferraz founded FHits (www.fhits.com.br), Brazil’s leading platform of Fashion Bloggers. Handpicking 25 curators from around the country, she invited them to join the collective, reflecting fashionable point of views from each of their corners in Brazil.